Who are the heroes of generation Y?

Fons van Dyck about generational thinking

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TUE 11.05.10 | 20:15

HETPALEIS, Theaterplein, 2000 Antwerp

Who are the young heroes of today? The members of ‘Generation Y’ are described as ambitious realists, down-to-earth pragmatists. Do the different generations possess intrinsic or fundamental characteristics? Where does our compulsion to think in terms of generations come from? What is the benefit? Trend watcher and marketing specialist Fons van Dyck (BBDO Belgium), author of De Kracht van Wit (the Power of White), enlightens us.

In collaboration with HETPALEIS on account of the youth production Helden (Heroes)

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